The company. SynQue (UpStart Media Company) showcase the newest live music from the UK and beyond

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The brief. Brand identity and the UX for a music delivery and sharing platform SynQue delivering content through adaptive web app

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Target audience and user groups: musicians, venues, fans

 

Link: synque.co.uk

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Live gigs music sharing and delivering platform was being conceived and designed by Upstart Media. Based on the type of the content and featured for target audiences, brand identity was developed and carried through to the UX of the platform. Based on the typical use case scenarios and action based tasks, the aim of UX solution was to ensure user retention. Modular navigation system and content presentation was designed for adaptive design layout, and cross-platform portability 

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