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Bank of America Merrill Lynch

iPad App. Information Architecture, UX 

The company. Bank of America is an American multinational banking and financial services corporation headquartered in Charlotte, North Carolina. It is the second largest bank holding company in the United States by assets

The brief. Create a seamless UX for the stage 2 features Merrill Edge iPad app

The challenge: Translating desktop web based investments tools and features to the mobile environment.

The approach. Based on UCD principles and usability studies of the phase 1 iPad app design, the new features of the app were designer (NDA) App diagrams, wireframes were developed for prototyping and user testing.

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