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Google AdWords

(Agency - Kodu Digital)

Landing Pages UX/UI

Company. Google (Agency: Kodu Digital)

Project. UX support for Kodu Digital Google AdWord Project aimed to UX optimization of increase in conversion rate.

Scope. Visual brand analysis within the scope of the project, heuristic evaluation of existing UX. Recommendations for improvement and streamlining UX. Wireframes, clickthrough prototypes for AB testing

Results. Initial 40% increase in conversion rate

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