The organization: Providence College is a Catholic, Dominican, liberal arts institution of higher education and a community committed to academic excellence in pursuit of the truth, growth in virtue, and service of God and neighbor. Providence College was founded in 1917 by the Dominican Friars at the invitation of Bishop Harkins to provide a Catholic education in the arts and sciences.

 

The agency: Last Panda

 

The brief: Redesign of the college brand identity for digital communication channels.

 

The challenge: While retaining the existing brand attributes create a modern UX for college digital channels

 

User groups: prospective and current students

 

The approach: considerable simplification of the UI resulting in better UX with the site functions and its better cross-platform functioning. The capacity and the efficiency of the proposed navigation system provided actionable metaphor of the college educational approach: engagement and exploration. Featured content area was recommended to increase immediate engagement with the current events

 

In their own words: (Mike McNulty Project Manager, Linkedin Quote)

“We hired Veronica for the largest project on the books at Last Panda, with a simple directive: take our wireframes and bring them to life. She did more than that, putting a lot of thought and care into design, and even challenging assumptions that we had previously made as a production team -- which made our presentation that much better. I have found her to be very creative, dependable, and flexible -- all while maintaining a good attitude and enthusiasm. I’ll be working with her again, and look forward to our next project together” 

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