Google AdWords

(Agency - Kodu Digital)

Landing Pages UX/UI

Company. Google (Agency: Kodu Digital)

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Project. UX support for Kodu Digital Google AdWord Project aimed to UX optimization of increase in conversion rate.

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Scope. Visual brand analysis within the scope of the project, heuristic evaluation of existing UX. Recommendations for improvement and streamlining UX. Wireframes, clickthrough prototypes for AB testing

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Results. Initial 40% increase in conversion rate